Sippin’ Foodie
Completed: March 2024
We were thrilled when this project came our way. Sarah (aka Sippin’ Foodie) was looking for a fun, unique brand alongside a website that could serve as a hub for her scrumptious handmade recipes. Developing a unique visual identity was key to standing out and building brand recognition, especially among the myriad of food-focused blogs out there.
The icon, a hand-drawn noodle formed into an “F”, captures the essence of “from scratch” cooking with a dash of fun and visual appeal. We then paired it with a textured vintage-y script and a bold, condensed typeface, which creates the perfect mix of retro and modern. We opted for a subdued colour palette, letting the vibrant food photography steal the show, particularly on her website. The blog-focused website is easy to navigate, and features integrated recipe cards that make cooking a breeze. We’re so pleased with this one-of-a-kind design, which speaks to Sarah’s deliciously unmatched recipes!
