Growing Without Schooling
Completed: Oct 2023
We were delighted to collaborate with GWS: Growing Without Schooling, to craft a captivating brand identity. They wanted a brand that would resonate with both children and parents, while authentically representing their unique educational approach and offerings.
Our creative journey led us to the perfect solution – a rustic bouquet of wildflowers sprouting from the pages of an open book, symbolizing the shift towards nature-based learning rather than a conventional classroom setting. This design not only exudes a sense of joy but also encapsulates the essence of their programs.
To further enrich this visual story, we carefully curated a colour palette that embodies a refined take on primary colours, again, striking a chord with both children and parents. The result is a visual identity that is not only aesthetically pleasing but also emotionally resonant.
Now, John Holt Growing without Schooling possesses a comprehensive brand toolkit, including a versatile logo set, a thoughtfully chosen colour palette, and distinctive fonts. This toolkit allows them to integrate their brand into all their marketing materials, creating a consistent and engaging presence that will shape their journey ahead.
